News

Australian Food News - Flowerdale launches microgreens at Coles supermarkets

Flowerdale Microgreens now available at ColesAustalian Food News has reported on the launch of Flowerdale Farm Microgreens into Coles premium Victorian supermarkets.

Flowerdale Farm is the first Australian grower to sell Microgreens to the retail market through a major supermarket channel.

View the full article here

Farmer of the Year Nomination

Farmer of the Year 2013 NominationFlowerdale Farm is proud to announce that General Manager James Rattray has been nominated for The Weekly Times Coles 2013 Farmer of the Year Award.

The Award is divided into 6 categories with the winner of each category receiving $3,000 in prizes and becoming a finalist for the overall Farmer of the Year title.

The outright winner of The Weekly Times Coles Farmer of the Year 2013 will receive a $10,000 cash prize.

Winners will be announced in February and profiled in The Weekly Times Farmer of the Year magazine.

 

Weekly Times Feature

Charles and Catherine RattrayFlowerdale Farm has been featured in the October 2 issue of The Weekly Times.

The article comments on the resilience and hard work the Rattray family have committed to building the business over the last 30 years.

View the article in full here

Flowerdale Farm produce Now at David Jones

Flowerdale Farm produce available at David Jones Foodhall MelbourneFlowerdale Farm are excited to announce that our retail range of Microgreens, Edible Flowers, Petite Vegetables and Sprouts are now available in the David Jones Foodhall.

Located in the heart of Melbourne, at 299 Bourke Street, the DJ Greengrocer carries a wide range of Flowerdale Farm premium, specialty products.

Pop in store and pick up something special for dinner tonight.

Flowerdale Farm Microgreens now available at Coles

Flowerdale Farm Microgreens now available at ColesIn response to growing consumer demand for specialty produce, Flowerdale Farm has launched our retail microgreen range in premium Coles supermarkets throughout Victoria.  Once the domain of exclusive restaurants, this specialty product is now available for home cooks to use and enjoy.

Microgreens are intensely flavoured miniature versions of your favourite herbs and vegetables.  They offer a fresh alternative to traditional approaches to flavouring with herbs and a stylish alternative to traditional salad forms.    

“We are delighted to be the first Australian grower to be bringing Microgreens to the mainstream retail market” says Flowerdale Farm General Manager James Rattray.

Three varieties of Microgreens are currently available through Victorian Coles supermarkets: Coriander, Red Radish and Chives. We hope to scale‐up to national distribution following the Victorian trial. Flowerdale Farm is supporting the product launch with an educational campaign advising on the use Microgreens in your cooking.

Read the article online or click here to read the full article in the Spring edition of Produce Plus.