News
Flowerdale Degustation
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- Published on Thursday, 01 August 2013 12:19
Flowerdale Farm recently hosted an industry networking event at its Melbourne office. Guests enjoyed a 10 course degustation menu developed by Chef Eddie Huhn and served with matched wines. The event was a chance for industry professionals to meet and discuss ideas and developments in a relaxed and enjoyable environment. It also showcased the wide variety of Flowerdale Farm’s premium products and their culinary applications.
Fresh State of Affairs
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- Published on Thursday, 01 August 2013 12:17
The July issue of industry publication Fresh State of Affairs features a two page article on Flowerdale Farm. The article discusses Flowerdale Farm’s move into export markets, innovative product development process and relationships with the hospitality industry. View the full article here.
Innovation Skills Voucher
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- Published on Thursday, 01 August 2013 12:08
Flowerdale Farm has been awarded an Innovation Skills Voucher by the Victorian Government to undertake innovation skills training. The voucher, worth up to $10,000 is part of the Government’s $5 million Innovation Voucher Program. The voucher program provides Victorian businesses with access to courses, training and development advice from providers who specialise in innovation relevant training.
Flowerdale Farm will use the voucher to up-skill staff through workshops and training focusing on entrepreneurial skills, relationship building, process control implementation and export market access. We are thankful for this fantastic opportunity and hope to continue to improve our competitiveness and productivity with this support.
Campaign Profile - Produce Plus
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- Published on Wednesday, 03 July 2013 15:59
Flowerdale Farm's entry in the PMA Marketer of the Year Award was recently showcased in the winter edition of Produce Plus magazine.
The article detailed elements of the successful Innovators in Specialty Produce campaign which was named one of five national finalists for the prestigious award.
The campaign was strong on digital and online marketing, with the development of a premium dynamic website, launch of 6 social media channels, the development of monthly newsletters and brand video endorsements and tutorials from internationally recognised chefs.
For further information please download the full article here.
PMA Fresh Connections
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- Published on Wednesday, 03 July 2013 15:50
Flowerdale Farm recently exhibited at PMA Fresh connections tradeshow and conference.
The Flowerdale stand showcased the wide variety of specialty fresh produce including microgreens, petite vegetables, sea succulents, edible flowers, sprouts, shoots and herbs.
The event was a great opportunity to meet other members of the industry and chat directly to buyers. The Flowerdale Farm team also enjoyed the conference, attending many interesting and thought provoking lectures.
We look forward to attending the next PMA event.
